Boring, irritating, emotionally draining — that is how Eve Peters felt about online dating sites after seven years in the market. Clients repeatedly told the former item lead at OKCupid Labs the entire event is just too time intensive, and, centered on complaints along with her personal experience, she felt it had been burning individuals away.

Individuals poring over pages to split up the cream through the creeps, messaging to and fro for days or months with prospective lovers, spending power attempting to wow and then fulfill in individual and understand right away there’s no personal chemistry — for several, it felt like a waste of the time.

But, Peters thought, when you can tell by 50 percent a moment of meeting somebody whether there’s chemistry, then why maybe not cut into the chase and simply hook up?Read More